Boys usually dress in tuxedos, sometimes paired with brightly colored ties.
Girls traditionally wear dresses. They may purchase their prom dresses from specialized shops, boutiques, and more recently, internet retailers. There are many speciality labels selling prom dresses that release new collections each prom season. Some of the biggest labels include Mori Lee, Flirt, Precious Formals, Dynasty, Dana Mathers (Strangelove), Jovani, Sherri Hill (formerly a Jovani designer), Xcite, and Tony Bowles.
Despite the level of choice, one of the difficulties girls face when choosing a dress is the risk of wearing the same dress as another girl. Shops and boutiques have tried to deal with this problem by keeping dress registry books. These shops will use books to register the dress purchased against the name of the prom it will be worn to in order to avoid selling the same dress for the same prom[citation needed]. In 2009 this idea was taken a step further by the UK company Prom Royalty, who launched an automated online dress registry as part of their online prom dress shop.
Traditionally girls will also wear a corsage, given to them by their dates, and girls give boys matching boutonnières to be worn on their lapel.
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